PR SCAM promoting untalented Alexandra Grant

 A comment from lipstick alley.

Kinda like back on April 30, 2019 when Keanu was announced as the new face of Saint Laurent Fall/Winter 2019. At the time I felt that that stint (or stunt) seemed to come out of nowhere. It just seemed out of character for him...

Then lo and behold on June 7, 2019 he appeared at the Saint Laurent fashion show in Malibu, hand in hand with Alexandra Grant. And of course, they would be seated in the front row right beside Salma Hayek and her husband François-Henri Pinault, CEO and chairman of luxury fashion conglomerate Kering, which owns brands like Gucci, Yves Saint Laurent, Balenciaga, and Alexander McQueen.

This was all during the "Keanussance" last year and his entire PR campaign was skyrocketing to the stars at full velocity. Perhaps this was the perfect timing to help Alexandra score a once-in-a-lifetime collaboration with Yves Saint Laurent as well. But alas, such a coveted collaboration with the famed fashion house never materialized. But there is no doubt that appearing together certainly elevated Alexandra's profile. And well, she did eventually score a collaboration with Oscar de la Renta so that was a small win for her.

Such “clever” PR strategy. Let the "Internet's boyfriend" Keanu Reeves and "artist" Alexandra Grant parade around their relationship for the world to see — and as a result garner more interest for their respective projects.