Saturday, December 5, 2020

Google Adwords for Alexandra Grant

Someone sent me an explanation regarding Alexandra Grant being linked to Keanu Reeves in search engine. When searching Keanu Reeves on Google, in every 10 photos, Alexandra Grant is in it. When searching Keanu Reeves in DuckDuckGo, you don't see Alexandra Grant until a few pages later.

The explanation is that DuckDuckGo has a different algorithm of search that focuses on showing the best quality results even if that means showing less relevant results. It puts less focus on results from websites that offer information on different topics to make money (like Beebom), instead it shows top results from official sources and sources that are directly connected to your query.

It also means that the reason Alexandra Grant only comes up on Google and no other search engine is because the content in which she was featured was content that was promoted. When I say promoted I mean that the poster has bought google Adwords for the content she is in and the Adwords that made the google engine work was "Keanu Reeves".

The person also believes it means tabloids, news outlets, etc with the content featuring Alexandra Grant is being promoted and will only appear on the engine that offers the promotion option (Google AdWords) while she does not appear on other search engines. This means that her "appearance" is actively imposed and not organic. Organic is when something gains engagement due to real clicks made after real interest.


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