Monday, March 23, 2020

Using Covid-19 to Promoted her Caged Love

The Art and Object website is sharing the news that Alexandra Grant and Oscar de La Renta is helping raise money for the Covid-19 Emergency food kit through ProjectAngelFood (PAF). Many of us wonder how the caged love logo that she has been touting for a decade is now associated with Oscar de La Renta as if it was created specifically for them. Someone mentioned that one of Oscar de la Renta boutique is selling her print at their store but Grant makes it seems like she is working with Oscar de La Renta which was implied in the British Vogue article. The person who is exhibiting her “art” is connected to her other friends who are benefiting from the tabloid articles, connected to the designer who gave Grant free clothes for her pap walks with Keanu and for the L.A. weekly article. The connection can be traced. 

In her post, Grant stated that for every print sold, projectangelfood is able to deliver another emergency food kit to a client and I have questioned the cost of this emergency food kit. Her print costs $150 so I wanted to know how much of the $150 is going to PAF as it depends on the overhead that Grant deducts. On the art and object website, they specify that each emergency food kit costs $93.75 so PAF is getting $93.75 at least per purchase. This is telling us that it costs $50-something to create each print and she is selling it for $150, which means a 200% profit. $50-something to print that crap seem an awful lot. I wonder if she includes her “trademark” price in that $50.
This is a ploy and a promotion. Her name is being connected to Oscar de la Renta. Her name is being connected to helping Covid-19 victims but this is a PR scheme. To get her brand out there. To be branded as a philanthropist. Even in this time of uncertainty, she finds ways to gain and promote her empty shell. 





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