Monday, May 4, 2020

Branding through IG Posts

Someone shares an interesting insight regarding Alexandra Grant's IG post. Book reviews, song lyrics, poetry, photos of vegetables and flowers, and info about grants to assist artists in this difficult time. These posts are meant to show a sensitive, caring individual, enjoying healthy food and in tune with nature. First of all, these posts show someone unoriginal with not a single interesting thought in her head. She babbles using other people's words and photos. Secondly, it's too late to be presented as a sensitive person who loves to read. Alexandra Grant is a shallow socialite climbing the Hollywood ladder for years and she struck gold when she met Keanu Reeves through Janey Bergam. Even after collaborating on two books and opening a publishing company with him, she remained unnoticed and uninteresting. An aggressive branding scam took place after the LACMA event but the planning seems to be a few years ago. She was being branded (like a cow) as a spiritual, sensitive artist who is spreading love through gossip media. WRONG move. Anything that comes out of gossip media will be seen as gossip by intelligent people and what was presented will be scrutinized. Secondly, the glaring lies in the branding were obvious even to someone like me who doesn't usually follow celebrity and their lives. When I come across those paparazzi photos and tabloid articles from 2019, I saw the blatant promotion of her arts using her connection to an A-lister. Like most people, I was disgusted.

After LACMA, none of us can search Keanu's name without seeing her smug face with endless lies in hundreds of articles. The juvenile branding tool was too much in our faces so we speak up. If her branding team has tried to be a little honest, we would be disgusted by it and move on. They lied using gossip media and flying monkey with no hint of honesty or integrity so we call them out.


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