Prada Marfa

What are Marfainvitational and Alexandra Grant aiming for? Let’s follow the trails. I know some of you will find great things for me to write about. 

Text taken from Wikipedia:
Prada Marfa is a permanent sculptural art installation by artists Elmgreen and Dragset, located 1.4 miles (2.3 km) northwest of Valentine, Texas, just off U.S. Highway 90 (US 90), and about 26 miles (42 km) northwest of the city of Marfa.[1] The installation, in the form of a freestanding building—specifically a Prada storefront—was inaugurated on October 1, 2005. The artists described the work as a "pop architectural land art project." Prada had previously collaborated with Elmgreen and Dragset in 2001, when the artists attached signage to the Tanya Bonakdar Gallery in New York City with the (false) message "Opening soon—PRADA". Prada Marfa is located relatively close to Donald Judd's Chinati Foundation. The site-specific of Prada Marfa invites for a comparison with other art movements such as minimalism and land art, which are equally dependent on the site where they are placed. Prada Marfa relies almost entirely on its context for its critical effect.[7] The "sculptural Intervention" can be interpreted as criticism of consumerism, luxury branding and gentrification, but whether intentionally or not, it is also argued it reinforces the capitalist values it criticizes.[7] Therefore, this work of art experienced a change of meaning and gained an ambivalent moment, that the artists did not expect. Along a ledge that runs around the base of the building, hundreds of people have left business cards, weighed down by small rocks.